In reply to Jack Hale.
Hi Jack,
In terms of the funnel analysis - I was looking at the quantity of consented users who made it through each stage of the registration journey, so it was possible to see which steps in the journeys users were dropping off from. Using this method, I could see the vast majority of users who made it to the authentication page completed it and moved on to the next stages of registration.
We, as a team, are aware that we need to be mindful of confirmation bias - as those users who opt for an account may be less likely to be put off by authentication than those who wouldn’t opt in.
Best,
Daisy